口碑互动（IWOM）联手阳光助困网关爱打工子弟IWOM and Sunshine Charity Care Migrant Kids

2010年4月9日，口碑互动（IWOM） 通过阳光助困网全资赞助“第三届北京七彩打工子弟小学运动会”。为打工子弟的身心健康、德智体全面发展，提供一次丰富的文体活动。活动主办方阳光助困网向口碑互动（IWOM）颁发致谢函，感谢社会企业对助学事业的大力支持。

“第三届北京七彩打工子弟小学运动会”将于4月17日在北京七彩打工子弟小学举行，届时，赞助商口碑互动（IWOM）、主办方阳光助困网与承办方北京物资学院将共同合作，参与运动会的各项准备工作，为打工子弟的健康成长贡献爱心。

口碑互动(IWOM)负责人杨飞表示，企业社会责任是公司文化的重要组成部分，除赞助本次“北京七彩打工子弟小学运动会”，计划在接下来的“六一国际儿童节”等特殊日子中，带领公司员工为打工子弟共尽心意。

作为业内知名企业，口碑互动(IWOM)曾多次参与相关贫困儿童类慈善公益活动，并曾为中国红十字会提供相关报道工作。

阳光助困网前身是创建于2006年6月的兰州理工大学校友助困基金，该网站也是国内少有的不收取任何组织经费的慈善组织。创办数年来，凭借低调务实的作风，在助学领域取得相当可观的成绩。本次已是第三次主办“北京七彩打工子弟小学运动会”。

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Location: Beijing, China
Date: January 31, 2012
Time: 10:36 pm
Category/Classification: NGO-CSR docking case

Organizational Outline / Project Briefing:
April 9, 2010, Internet Word of Mouth (IWOM) by means of Sunshine Charity, a non-profit, non-governmental charity organization based in Hong Kong (www.zhukun.com), sponsored "The Third Beijing Migrant Workers' Primary School Students Wonderful Colors Athletic Games". The games serve to develop the migrant children's physical and mental health and provide the young children with comprehensive physical and moral development; the Games also provide a wealth of cultural and sports activities, in which the students partake. These goals are in tandem with Sunshine Charity’s mission statement, which exclaims that, “Our vision is to help as many impoverished students in China as possible to complete their education.” The network wrote a thank you letter to IWOM, expressing their sincere appreciation for this social enterprises’ support in educational assistance.

"The Third Beijing Migrant Workers' Primary School Students Wonderful Colors Athletic Games" will be held on April 17, 2010 at the migrant student's school; the sponsors (IWOM, Sunshine Charity, Beijing Materials Institute and more) will collaborate in preparation for the games; they will compassionately contribute the means necessary for the children's healthy development.

Yang Fei, one of the leaders of IWOM said, "Social responsibility is an integral part of our corporate culture. In addition to sponsoring the upcoming migrant student games in Beijing, we also plan to lead corporation's staff in the International Children's day event next this upcoming June 1st. We also plan to lead other workshops on days of particular importance in order to demonstrate our full support of the development of students throughout China.”

As one of the most well known enterprises in its field, IWOM has elected to participate in several charitable activities that are particularly productive in helping to develop lower class children into equal class students. Furthermore, the group also has strong ties and commitments to the Chinese Red Cross.

Sunshine Charity was founded in June, 2006 by Lanzhou University of Technology’s alumni for the sake of funding impoverished people. The incorporation is one of the few domestic nonprofit organizations, which do not charge any administrative fees. Being founded over just the past several years, the organization has already developed a systematic approach to its charitable endeavors; they provide low-profile yet pragmatic assistance, which is geared towards improving the lives and education of young students.

Pertaining to students’ development, the organization has achieved considerable results. After all, this is already the Third Beijing Games for Migrant Children they have spearheaded, and there are bound to be many more to come.

（Translated by William Colby Dunn 董炜)

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